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Jimmy Choo creates Charity Line for Elton John Foundation
Tuesday, June 2 2009

The luxury accessories firm is launching Project PEP, a limited edition collection of handbags, shoes and small leather goods, in partnership with the Elton John AIDS Foundation to support the Simelela center in South Africa.

The collection features a new signature laminated canvas print that incorporates iconic Jimmy Choo hallmarks such as snakeskin, leather with a profusion of grommets, the scribbled phone number for the brand's Bond Street store in London, and on closer look, a picture of Mellon from an Italian Vogue shoot.

"It's a whole collage of the DNA of Jimmy Choo," said Mellon. The print emblazons several totes, sandals, ballet flats, clutches and flip-flops. Prices start at $95 for the flip-flops up to $995 for a large handbag.

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